Questions med spa owners ask, answered simply

Your website, booking and Google profile

73% of local searches start on a phone¹, and 47% of consumers won't use a business with fewer than 20 reviews². Test each step on your phone.

My website gets traffic but my front desk says nobody is calling. What should I check?

Check that your phone number and booking button work on a phone. Then send yourself a test request and see if it arrives. Look at which page people leave from most.

How do I know if my contact forms are sending leads to my email?

Submit a test request yourself from a phone and a laptop. Check your inbox and spam folder. Repeat after every site change, and ask your developer where the form sends mail.

What should I do with my old website pages when we change our med spa name?

Keep the old pages and redirect each one to its new match instead of deleting them. Update the name on your Google profile and other listings. Ask your developer to confirm the redirects work.

How long should I wait before deciding my new website is not working?

Count requests, not just visits. Make sure calls and booking clicks are tracked first, then compare a similar stretch of time before and after launch.

Can I keep my current website and just fix the parts costing me bookings?

Often yes. Fix the booking path first: button, form and phone number. A full rebuild makes sense if the site is slow, hard to edit or hard to use on a phone.

Why does my website say accepting new patients but the booking page says waitlist?

Pick one answer and make every page say it. Check the homepage, booking page, Google profile and social bios. Mixed messages make people leave before they ask.

What should my website say about pricing without scaring people off?

Be upfront: give a starting price or a range, and what changes it. Pair it with a clear next step, such as a consultation. Saying nothing leaves people guessing.

Why does my contact form go to spam and nobody tells me?

Mail sent from a website can be filtered as spam. Ask your developer to send form mail through a proper email service and test it. Check your spam folder too.

Why does my before and after page not show on mobile?

Test the page on an iPhone and an Android phone. Large images or slider code are common causes. Ask your developer for a mobile fix, and confirm you have consent for every photo.

Why does my site load slowly only when the booking widget is on the page?

The widget loads extra code from another company. Ask your booking vendor for a lighter version, or load it only when someone taps the book button. Then test on a phone.

How do I make my website accessible without rebuilding it?

Start with fixes that need no rebuild: descriptions on images, readable text size and contrast, labels on forms, and keyboard use. Then test the booking path with a keyboard and a screen reader.

Why does my location page rank in the next town but not my own?

Check that the page shows your exact address, a local phone number and the area you serve. Make sure your Google profile links to it, and that location pages do not copy each other.

What should my website say if the medical director changed?

Update the name, photo and credentials on your site, Google profile and treatment pages. Remove the old name from bios. Check your state's rules on what you must show.

Why does my website show a sale banner from last year?

Remove it now and set an end date on any future offer. Check where else the old sale appears: emails, social bios, Google posts and listings. Old offers confuse patients at the front desk.

How do I know if my website is HIPAA safe for forms?

Ask your website vendor and form provider if they will sign a HIPAA business associate agreement. If they will not, keep health details off the form. Ask your lawyer to confirm.

Does each treatment need its own page, or is one services page enough?

Give each main treatment its own page. Someone searching for one treatment wants a page about it: what it is, who does it and how to book. One services page rarely does that well.

Why do people visit my website and leave without booking?

Look at the pages they leave from. Common causes are a slow page, a hidden booking button, unclear prices or a long form. Fix one, then watch what changes.

Can a website designer fix my booking software without making clients create a new account?

Often yes. Many booking tools can be linked from a new site with a button or an embed. Ask your vendor which options keep your clients' existing accounts and booking history.

How do I keep my gift card and membership pages when I rebuild my website?

List every page and link before the rebuild. Keep the same web addresses, or redirect each old one to its new page. Test gift card and membership checkout before you launch.

Will a new website mess up the booking links I already posted on Instagram?

Only if the web addresses change without a redirect. Make a list of every link you have posted, and have your developer test each one before launch.

What should a website build include besides the homepage?

Ask for treatment pages, provider pages, location and contact pages, a booking path, a privacy page, and a phone and speed test. Ask who owns each part when you leave.

What pages should I add before opening a second location?

Give the new location its own page with address, hours, phone number and team, and its own Google profile. Keep shared pages for treatments both locations offer.

Should each location have its own website or its own page?

One website with a page per location is simpler to keep up to date. Each location also needs its own Google profile. Talk to your developer before you split them.

Why does my booking button open a blank page on iPhone, and how can I tell if it is broken?

The button may open a pop-up or frame that the phone blocks. Test it on an iPhone and an Android phone. Ask your booking vendor for a link that opens in the same tab.

Why does my booking software not send the right service to my EMR?

Check how each booking service maps to a treatment in your EMR. A renamed or merged service often breaks the match. Ask both vendors to test one booking of every service.

How do I make my site bilingual without doubling the work?

Start with your top treatment and booking pages, and have a fluent person review them. Add other pages over time. Avoid auto-translated text on pages that explain treatments.

Should I put prices on my website or make people book a consultation?

Either can work. Show a starting price or range if you can, and say what changes it. If you ask people to book a consultation, say why, and say what it costs, if anything.

What is the first thing to fix on my website if I have a small budget?

Make sure a person on a phone can find your treatments, see your number and book in a few taps. Test it yourself on a phone. Fix that before anything else.

Why does my online consent form not work on an iPad?

Test the form on the iPad you use at check-in. Update the iPad and its browser. Ask your form vendor if the form needs a different browser. Keep a paper form as a backup.

Why does my gift card page keep getting flagged as spam?

Check the page for a reused template, hidden text or links to unrelated sites. Ask whoever flags it which rule applies. Then ask your developer to clean the page and request a review.

Why does my website show the wrong injector for a service?

Check the service settings in your booking tool and the provider names on each treatment page. Change them in both places, then test a booking for that service.

Why does my med spa look different on Google depending on where I search from?

Google shows results based on where the searcher is and what they typed, so your listing can appear in different places with different details. Check from several locations, not just your own phone.

Which Google Business Profile category should a med spa use?

Pick the primary category that best describes your main service, then add others that truly apply. Check what nearby practices you respect have chosen, and review it when your services change.

What should I do about a competitor using my business name in their listing?

Take screenshots. Use Google's report options on their listing and on your own profile. Do not respond in kind, and keep your own listing accurate.

How do I get more reviews that mention the treatment without telling clients what to write?

Ask every client, and send the review link soon after the visit. Invite them to share their experience in their own words. Do not offer rewards or write reviews for clients.

Should I respond to a bad review that names one of my injectors?

Reply once, and keep it short and polite. Do not confirm the person was a client or share any health detail. Offer to talk offline. Check your state's privacy rules first.

How do I market a new injector who has no reviews yet?

Put the injector on your website with a bio and photo, and add them to your booking tool. Ask their happy clients for reviews. Do not use reviews that are not real.

What should a free growth review tell me that my agency reports do not?

It should show what a new patient sees: your website, Google listing and AI answers, in the order to fix them. It should name the source of every figure.

Why does my med spa show up in the wrong city on Google Maps?

Check the address and service area on your profile, and that your website and other listings show the same address. If Google still shows it wrong, report it through your profile.

Can my med spa use a virtual office address for a second location?

Google's rules say a location should be a staffed place where clients can meet you, and a virtual office usually does not qualify. Read Google's guidelines before you add one.

How do I keep two nearby locations from competing with each other on Google?

Give each location its own page, address, phone number and Google profile. Make each page say which town it serves, and avoid copying the same text onto both.

Why does my website not show my address but Google does?

Add your address to the footer and contact page as plain text, not only inside a map or an image. Match it exactly to your Google profile.

How do I update my info everywhere when I move suites?

List every place your address appears: Google, Apple Maps, your website, social profiles, booking tool and directories. Update them on the same day, in one exact format.

How do I handle before and after photos if my state is strict about them?

Check your state board's rules before you post. Get written consent from each client for each use. Keep photos unedited. Ask your lawyer if the rules are unclear.

Why does Google Analytics show direct traffic when I know it came from Instagram?

Links inside apps often arrive without a source and show up as direct. Add tracking tags to the link in your bio and posts, and ask new clients how they found you.

How do I get my hours right across Google, Apple Maps and my site?

Update Google, Apple Maps, your website, social profiles and booking tool on the same day. Set holiday hours ahead of time. Check each one again after a week.

What photos should I put on Google besides before and afters?

Add the building front, entrance, reception, treatment rooms and your team. Show what a first visit looks like. Use real photos of your own place, not stock images.

How do I get my membership page to show in Google without sounding like a subscription trap?

Give the page a clear name and plain terms: what is included, how billing works and how to cancel. State all of it up front, and link it from your services page.

How do I move my website to a new host without losing Google rankings or reviews?

Keep the same web addresses or redirect each old one, and test before launch. Do not change your Google profile name or address. Reviews belong to your Google profile, not your website.

How do I get Google to show my med spa instead of the laser center in my building?

Check that your profile has its own name, suite number, phone and website. Ask the other business to confirm theirs. If Google merges listings, report it through your profile.

How do I show my Google reviews on my website without a plugin that breaks?

Ask your developer to show a few real reviews as plain text, with a link to your Google profile. Choose a method that has support, and test it after every update.

How do I combine Google listings after moving to a new suite?

Edit the address on your existing profile instead of making a new one. If you already have two, report the duplicate through your profile and wait for Google to review it.

Why did Google remove the booking link from my profile?

A link can be removed if it goes to a broken page, the wrong page or a partner Google no longer supports. Check the link, then add it again. Ask your vendor what changed.

How do I set up my profile for a med spa inside a salon suite?

List your own suite, business name and hours. Keep the name, phone and website specific to you, not the building. Read Google's guidelines for shared spaces before you submit.

Should my nurse injectors have their own Google profiles?

Google allows individual practitioner profiles only in some cases. Check its guidelines before you create one. A bio on your own website is usually the safer first step.

How do I fix my Google hours after I changed them?

Edit them in your profile, then check Apple Maps and your site. Google can take time to update what people see. If old hours still show later, report it through your profile.